A PropTech Platform Built to Convert, Not Just Display
We built MV Realty from the ground up by replacing a sluggish legacy portal with a bespoke, mobile-first property engine that turns casual browsers into committed buyers.
Project at a Glance
95+
Performance Score
Outperforming national competitors on Core Web Vitals
Real-time
CMS Management
Agents publish listings and brochures instantly
+1.5 min
Session Duration
Users spend significantly longer exploring properties
70%
Mobile Share
Majority of lead conversions originate from mobile
The real estate web is broken.
Every listing platform looks the same: data-dense, slow to load, and designed for desktops that buyers no longer use. MV Realty needed a way to manage high-quality assets without compromising on speed.
Information Overload
Traditional portals bury the primary call to action under layers of specs and sidebar clutter, creating decision paralysis for the user.
Mobile Friction
Homebuyers search on the go. Legacy platforms are sluggish on mobile, with poor touch targets and slow image loads leading to high bounce rates.
Management Bottlenecks
Without a proper CMS, updating property brochures and listing files was a manual, slow process that hindered the sales team's ability to move quickly.
SEO Invisibility
Standard template sites built on generic plugins cannot be optimized for Core Web Vitals, leaving the client invisible for high-intent searches.
What we built
Dynamic Search and Proximity
Multi-parameter filtering that instantly updates the listing grid. Includes a localized map view showing what is near you to help buyers understand the surrounding neighborhood and amenities.
Property Detail Pages
High-conversion listing pages featuring sticky interaction points, integrated maps, and direct access to downloadable property brochures and files managed via the CMS.
Calendly Booking Integration
Native integration with Calendly that allows prospective buyers to schedule property tours in real-time based on agent availability, bypassing traditional email back-and-forth.
Centralized Content Management
A full CMS implementation that empowers agents to publish listings, upload high-resolution media, and manage essential property documents without needing technical support.
Tech Stack
Strategy before pixels
The core issue was a lack of clarity and management efficiency. The previous UX forced users to work too hard to find what they needed, while agents struggled to keep listings current. To drive revenue, we shifted to a performance-driven discovery experience.
Instant Search
Optimized indexing delivers real-time property filtering with zero page reloads. Results appear instantly as the user refines their criteria.
Integrated Scheduling
Direct Calendly integration allows users to book viewings immediately from the listing page, removing the friction of contact forms.
Resource Accessibility
A centralized backend allows agents to attach brochures and files directly to listings for instant user download.
Key Trade-off
Custom Next.js over WordPress
Generic plugins ship faster, but they are impossible to fully optimize. We chose to build from scratch to ensure long-term SEO dominance and a measurably superior user experience.
Hard problems, clean solutions
Challenge
Location Data Accuracy
Visualizing what is near a property requires pulling accurate local data without slowing down the page load or overwhelming the map interface.
Solution
We implemented a lightweight map overlay system that queries local points of interest only when requested, keeping the initial page weight low while providing high value.
Challenge
Asset Management at Scale
Handling high-resolution brochures and images can lead to slow performance if not managed correctly within the data layer.
Solution
We utilized a headless CMS with an integrated CDN to ensure that all property files and images are automatically optimized and served instantly to the end user.
Numbers that matter
95+
Lighthouse Performance
Significantly outperforming national competitors in speed.
+28%
Tour Booking Clicks
Increased engagement through the native Calendly integration.
Real-time
Agent Efficiency
Listing updates and brochure uploads happen instantly via the CMS.
70%
Mobile Conversion Share
Confirming that the mobile-first discovery strategy was successful.
Independent Lighthouse validation
A live Lighthouse report confirming our targets for Performance, SEO, and Best Practices were met in production.
Lighthouse Desktop Report
Overall Score: 95/100
Before vs. After
- Slow, template-based site
- Manual, fragmented file sharing for brochures
- No mobile optimization and high bounce rates
- Static maps with no neighborhood context
- Poor Core Web Vitals and low search visibility
- Bespoke Next.js platform with sub-second loads
- Full CMS for instant listing and document management
- Mobile-first design with 70% conversion share
- Interactive maps with What's Near You functionality
- 95+ Lighthouse score for dominant local SEO ranking
Principles that translate
Speed is a Feature
In real estate, the first site to load the listing wins the lead. Performance is a core part of the product value.
Frictionless Conversion
Replacing contact forms with a direct Calendly booking link significantly reduces the barrier to entry for prospective buyers.
Empowered Content Owners
Giving agents a full CMS to manage their own brochures and listings ensures the site stays current without developer intervention.
Is your platform losing leads to slow load times and outdated UX?
We build high-performance digital products that turn casual browsers into committed buyers. Let's modernize your digital footprint.